Effective Ways to Beat Your Google AdWords Quality Score
Driving motivated, laser-targeted visitors to your website is commonly acknowledged as the best way to attract visitors who want to buy your products or services. That said, unless your website is attractive and well presented, even targeted traffic will be lost. Without traffic, i.e., visitors, your site is doomed to failure.
So how can you beat your AdWords quality score and attract thousands more visitors?
When your site attracts the visitors you want – those who are in your targeted demographic – it’s very likely that your products or services will sell themselves. Regardless the size or turnover of your business, you’re guaranteed to generate significant sales and leads by utilizing AdWords.
One of the best tried-and-tested means of generating specifically targeted traffic is by using Google AdWords. The quality of your landing page AdWords is all important, and in this article, we’ll show you how to improve or beat your AdWords quality score to keep visitors – and your profits – rolling in!
It doesn’t matter how large or small your business is; Google AdWords works by ranking your site – by crawling the ‘target’ or ‘landing’ page you submitted – and awarding a ‘quality score’ based on how relevant your ad is in comparison to the information on your site. So, in order to achieve the best quality score, you need to optimize your keywords and your ads, and we’ll show you how! Not only that, but we’ll show you how you can minimize your pay-per-click traffic too, so your profits will get even bigger.
Those in the know say that there are 3 core elements to getting both a high quality score with Google and lowering your cost-per-click. They are:
- How good your advert copy is.
- Your CTR or click-through rates.
- Your landing or target page wording.
So, how can you improve or beat your AdWords quality score and minimize your cost-per-click?
Be sure to include ALL your keywords in your ad.
Include those keywords in the title of your ad as well as in the body text. Make sure it’s to the point and readable. This will improve your CTR while lowering the cost-per-click.
Make sure your site’s URL contains your keywords. This is one of the most effective means of increasing your CTR which reflects well on your AdWords quality score.
Write your keywords into the landing or target page. The relevancy of your target or landing page is a critical element in deciding your AdWords quality score and determining how little you pay for your CTR.
You can increase your CTR by ‘split testing’ the wording of your ad.
Split testing means writing two different ads and displaying them in turn 50/50. You can do this in the ‘Campaign Settings’ area. By doing this, you can then see which ad has created the best CTR traffic. This is useful in understanding which words bring you the most visitors.
You should try out new ads often so that you can check how they perform against your best ad. This again will help beat your AdWords quality score and improve your CTR.
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